Subscription business model
By · CommentsThe subscription business model is gaining increased currency in current business environment and has been successfully used in concerns like book club, mobile phone companies, magazines, cable TV companies and internet providers.
In this model a customer is required to pay well in advance subscription money to use the service or the product that the company provides. For example rather than selling a product individually, week by week or monthly ,the company subscribes a customer for a given period which could range from a few months to a couple of years.
Some subscriptions can last for life time also.
Initially this business model was used by newspapers and magazine companies only.
The purpose of this process is to build brand loyalty and to ensure recurring sale.
There are three kinds of subscriptions
Unlimited Subscription: In this a customer pays one time for unlimited access to product or service for a fixed period of time.
Limited Subscription: In this form a fixed set of service or product is available to customer for a fixed period of time.
Basic Subscription: In this customer, on initial subscription is provided [...] Continue Reading…
As you go about debating what type of traffic will be best for certain business models associated with your business enterprise, you need to keep in mind one very fundamental factor or principle. The bottom line is that when it comes to traffic and traffic building and established business models, you generally are best served by developing a comprehensive approach to generating traffic for your site.
Through this article, you are provided some points and factor to take into consideration in this regard.
In this regard, you should consider focusing on everything from on-site strategies such as inserting keyword enriched content at your site to off-site efforts such as link building as part of the marketing and related aspects of business models.
The ultimate key is to draw targeted traffic to your website. No matter what techniques you employ for traffic generation, you need to understand that the ultimate goal is to generate targeted traffic to your website. Targeted traffic will naturally be more inclined to purchasing the products or engaging the services that are offered through [...] Continue Reading…
Advantages & Disadvantages of Outsourcing
By · CommentsCompanies have tried to increase their competitive advantages since the Industrial Revolution. However, in the 1950’s and 60’s diversification and economies of scale became the new trend, and in the 1970’s and 80’s those companies who wanted to compete globally, were handicapped due to the complicated management structures that had come into place.
It was not until 1989 that outsourcing became formally recognized as a so called “business strategy”, and from the 90`s the areas such as those below became the focus for outsourcing.
Human Resources
Security
Office and Plant Maintenance
Accounting
Mail Distribution
Recently, developing partnerships and strategic advantages have been used as a means to get closer to the customer. For example some companies use outsourcing companies to handle their customer service department, since it is such an important portion of their business.
Advantages of Outsourcing
Even though the benefits of outsourcing are many, each project should be dealt with on an individual basis. There are many ongoing operational costs that can be avoided if you outsource and that should be taken into consideration, however it should be [...] Continue Reading…
